Europe’s sovereign Intelligence Platform for AI.
Purpose & Ambition (01)
- Why we existPurpose
- Giving Europeans a confident path to thriving in the AI economy.
- Where are we goingAmbition
- Enable every European business and citizen to own, control, and earn from their data.
PRUVAGE’s purpose is
Giving Europeans a confident path to thriving in the AI economy.
A confident path, grounded in Europe’s values, built for the AI economy.
Not fewer values. Greater impact.
Europe stands for responsibility. For trust. For privacy. For quality.
These values are not our weakness. They are our foundation.
What Europe needs now is greater speed.
Not less regulation. But faster execution. Not less responsibility. But more innovation. Not less sovereignty. But greater competitiveness.
We believe Europe can lead the AI economy without compromising its values.
Not less regulation. More execution.
PRUVAGE’s ambition is
Enable every European business and citizen to own, control, and earn from their data.
Not a slogan. A measurable outcome for millions of independent businesses.
Ownership beats dependency.
Data is not a risk. It is an asset.
But only if we own it. Only if we control it. Only if we create value from it.
Ownership changes attitude. Control changes behaviour. Value creation changes the future.
We want Europe to shape - not just consume. Not dependent - but self-determined. Not fragmented - but diverse and strong.
A continent with millions of independent businesses needs data sovereignty. And young people who learn to grow with it responsibly.
Not less data. More ownership.
Brand (02) (what it stands for)
Pruvage®
We live in the age of claims.What is missing is proof.
PRUVAGE® stands for provability. For verifiable intelligence.
Hype is loud. Proof is quiet.
In a world full of promises, only control counts.
What matters is not the model. It is access to primary data.
Your own data. Your own models. Your own differentiation.
Those who do not start now forfeit relevance. PRUVAGE® makes it possible to start now.
Not reacting. Shaping.
Own your intelligence.
Co-Founders (03)
What connects us is not just experience. It is complementarity.
Technology. Product. Market. Brand.
Four perspectives. One mission. Own your intelligence.
Founder team
Dr. Marcel Rohr
FOUNDER, CEO / CPO
LinkedInAI veteran since 2012. Advisor and mastermind behind AI strategy and implementation across virtually every industry, including defense. He spots patterns early, thinks ahead and anticipates what will become reality tomorrow. Deep technology meets strategy and entrepreneurial instinct. And a genuine people person.
We are AI-first. Because he never thought of it any other way.
David Detjen
CO-FOUNDER, CRO / COO
LinkedInSoftware veteran. System integrator. Advisor. Marketplaces founded and grown since 2008. He loves people. He loves markets. He understands customer engagement not as a funnel, but as a relationship. Network. Dialogue. Content. Distribution.
He takes you where impact happens: to the customer.
Mathias Mandt
CO-FOUNDER, CTO / CAIO
LinkedInDigital technology expert with large-scale project experience in retail, tech and software. Also a supervisory board member in the Mittelstand. Operational excellence meets AI speed.
Technology is never an end in itself.
Alex Pesjak
CO-FOUNDER Chief Of Brand & Strategy
LinkedInA global background in industry and trade. Corporate logic, Mittelstand, B2C and B2B, global B2B SaaS. He knows the reality behind transformation slides: AI is not a tooling problem. It is a leadership matter. Readiness does not come from software, but from clarity, a clearly articulated brand.
The whole picture, and the next step.
Leadership Principles (04)
(I) Humanity & Trust
- Technology serves people.
- Progress needs integrity.
- Trust is our operating system.
(II) Customers & Impact
- Impact before tools.
- Customer value before complexity.
- Speed builds trust.
(III) Ownership & Execution
- Ownership beats hierarchy.
- Exceptional people. Small teams.
- Disagree. Then commit.
(IV) Clarity & Progress
- Clarity before complexity.
- Mistakes are information.
- First principles over convention.
Manifesto (05)
More than a company. A space.
A space for people
For people who want to take responsibility. Who think boldly. Who build. Who shape the future instead of waiting for it.
A European way for AI
Europe needs our own way for AI. Not only in what we build, in how we build it. A way that connects: speed and responsibility. Technology and humanity. Innovation and integrity.
Systems that make people stronger
We build systems that make people stronger. Clearer. More capable. More sovereign.
Drawn to owner-led businesses
People who think in generations. Not in quarters. Who carry responsibility instead of passing it on.
Our conviction
Trust becomes a competitive advantage. Clarity beats complexity. Long-term relationships create more value than short-term optimisation.
How we work
High trust + high performance. Small, strong teams. Fast execution. Real impact.
What will define the future of AI
It will not be defined by models alone. But by the values systems are built on. And we believe European values will count.
Frequently asked questions
What is PRUVAGE®?
PRUVAGE is Europe's sovereign intelligence platform for AI. Owner-led and regulated organizations use it to run AI on data they own, hosted in the EU and built on open-source models. The current focus is DACH, across professional services, alpine tourism, manufacturing, health and retail.
Who founded PRUVAGE®?
PRUVAGE was founded by four co-founders with 85+ years of combined experience. Dr. Marcel Rohr (CEO & CPO) has built AI strategies and implementations across industries since 2012. David Detjen (CRO & COO) has founded and scaled marketplaces since 2006. Mathias Mandt (CTO & CAIO) has led large-scale technology projects in retail, tech and software and serves on supervisory boards. Alex Pesjak (Chief of Brand & Strategy) brings 30+ years of global experience in industry, retail, including Mittelstand to global B2B SaaS.
Why is there no seat pricing?
Because AI should spread across the company. Not stay limited to a few licensed users.
Is PRUVAGE® GDPR compliant?
PRUVAGE® was built for European compliance requirements.
Where is the data hosted?
PRUVAGE® is EU-hosted, including with European hosting partners such as Ionos and OVH, with backup locations within Europe.
Can we use our own models?
Yes. Alongside leading open-source models, PRUVAGE® can run custom models for your company.
What is included in AI Activation?
AI Activation includes the setup and activation of custom Use Case Apps and workflows for your company.
How long does rollout take?
Your first custom Use Case App typically runs on your own data after ten days.
Can we start with one workflow?
Yes. You can start with one workflow and expand from there.
Can we scale later?
Yes. PRUVAGE® is designed to scale with your company.